Work

Twelve-plus years shipping digital products end-to-end, across sovereign investment, a superapp, ecommerce and hardware, in four countries. This page is the record: what I did, where, and what it moved. The cases tell you how, and what it cost.

Design VP · GIC · Apr 2023 to now

• Built the design function from zero: strategy, hiring, budgeting, practice standards, and the enterprise design system.
• Lead designer for GIC's internal AI platform for investment professionals, shaping how staff work with AI daily.
• I work in code with engineering, prototyping directions and building custom design tooling, so the shipped product is the design. Method notes in this case. The work itself stays unshown here as policy.

Product Design Manager · NTUC FairPrice Digital Group · 2021–2023

• Managed a team of six end-to-end, from hiring and onboarding to growth and performance.
• Launched two on-demand delivery services, zero to one, inside a year.

Co-Founder, Design Consultant · INBWTN · 2020–2021

Co-ran an independent design consultancy. Client product and design work, end-to-end.

Senior Designer · Grab · 2017–2020

• Lead designer, Grab Chat Design System: one platform serving six product lines, with an estimated 6M USD a year in cost saved.
• Lead designer, Grab Enterprise Platform: research-led UX strategy; GMV up 70 percent, 1.9M transactions.
• Patent: communications system for managing authorisation codes for transport, PCT/SG2018/050610.

Senior Designer · Honestbee · 2016–2017

• Lead designer, logistics management systems (TMS, WMS) for warehouse and delivery operations.

Designer, Researcher · HP Global Design Center · 2014–2016

• Led ROI algorithm development for HP product programs: NPS up 15 points, review ratings from 3.0 to 4.2 stars.

Researcher · NUS CUTE Centre · 2012–2014

Human-computer interaction research.

Education, awards, languages

• M.S. Interaction Science, Sungkyunkwan University (S. Korea) and Pennsylvania State University (USA), 2010–2012.
• B.S. Business and E-Commerce, Wonkwang University, 2004–2008.
• Best Late-Breaking Report, HRI Conference (US), 2012. Best Academic Paper, UXPA China, 2012.
• Chinese (native), English, Korean.